Send With Confidence. Comply With Certainty.
Every marketing message a real player receives, checked against the rules of the market it was sent into, with the evidence kept.
CRMComply validates messaging against explicit regulatory requirements prior to delivery, including UKGC LCCP obligations, ASA CAP Code rules, GDPR consent standards and Betting and Gaming Council conduct guidelines.
Marketing teams move quickly. Regulators do not. CRMComply provides a verifiable layer of compliance assurance for every outbound communication, ensuring documentation, consent evidence and rule references are preserved before a message is released.
- Message 14:32:01
- Eligibility check SR 5.1.6 / opt-out controls PASS
- Consent GDPR / Article 7 RECORDED
- Rule validation ASA / CAP 3.1 PASS
- Approval Compliance reviewer SIGNED
- Audit record 14:32:08 UTC
Key benefits
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Reduce compliance review time per campaign
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Respond to regulator requests with full documentation
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Maintain audit evidence in alignment with ICO guidance
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Prevent accidental outreach to self-excluded, vulnerable, or complaint-listed customers Coming soon
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Prevention
Stop non-compliant messaging before it reaches a consumer
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Documentation
Preserve proof of compliance before regulators request it
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Accountability
Demonstrate responsible practice before issues escalate
We hold the message, the creative as the player saw it, the offer and its terms, and we read all of it against the rules of that market.
How CRMComply works
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The message
The creative and offer as the player received them.
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The channel
The channel like Email, SMS, Push or Call.
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The rule
The market’s rule book, clause and source.
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The finding
The flagged issue, exposure and confidence.
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The correction
Re-run the corrected issue - Verify and Market with confidence.
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Unsubscribe mechanism
A working way to stop, present and reachable in the message
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Minimum age
The age stated, and whether it matches the market minimum
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Terms of the offer
Whether an offer carries its material conditions or a link to them
CRMComply validates operational messaging against:
UKGC / LCCP SR 5.1.6 Gambling Commission (UK)
UK Gambling Commission LCCP Social Responsibility Code 5.1.6 (Direct Marketing and Opt-Out Controls)
ASA / CAP SECTION 3 Advertising Standards Authority · Committee of Advertising Practice
ASA CAP Code Section 3 (Misleading Marketing Communications)
GDPR / ART. 7 & 21 General Data Protection Regulation
GDPR Article 7 and Article 21 (Consent and Right to Object)
BGC / CONDUCT CODE Betting and Gaming Council
Betting and Gaming Council Industry Code of Conduct (Responsible Play Messaging)
When regulation is explicit, compliance must be documented - not assumed.
Built for
- Compliance Directors
- Legal Counsels
- Data Protection Officers
- CRM Managers in regulated environments
For councils and associations seeking consistency, documentation and proof of diligence.
Book a free demo
See how CRMComply checks marketing messages against the rules of each market, what a finding looks like, and how the evidence is kept. Tell us a little about your team and we will be in touch to arrange a time.
